Redefine Meat to launch its first alternative-meat 3D printer in 2020
Redefine Meat to launch its first alternative-meat 3D printer in 2020
If you follow the news of 3D printing, you have probably read about several 3D printed food projects, with some initiatives that are beginning to rethink the way we consume daily. Redefine Meat (formerly Jet-Eat), for example, is one of them. The Israeli startup has developed a technology that produces herbal meat substitutes and other natural and sustainable ingredients. Recently, it announced a $ 6 million fundraiser that should help finalize the development of its 3D alt-meat printer, which will be marketed in 2020.
The $6 million investment is the result of a funding round led by CPT Capital, together with the Israeli company Hanaco Ventures. And Germany’s largest poultry company, PHW Group.
CPT Capital and Hanaco Ventures will now join Redefine Meat’s board.

“Redefine Meat is a great fit with our portfolio of companies that are working to replace animals in the food supply chain.” commented Costa Yiannoulis, the CPT Capital Investment Director and new director of the Redefine Meat Board. “We are excited to partner with a company that leverages decades of digital printing experience to offer a fresh look at the way that meat will be produced. From very early on, it was clear that their unique approach has tremendous merits. It has already produced some of the highest quality alternative meat products that we have ever encountered.”
At present, producing a kilo of beef requires 15,400 liters of water.
In an industrial beef production system, it takes on average three years before the animal is slaughtered to produce about 200 kilos of boneless beef. During the three years, the cow consumes nearly 1300kg of grains such as wheat, oats, barley, corn, dry peas, and other small grains. The cow also consumes 7200 kg of roughages such as pasture, dry hay, silage, and other roughages.
The production of all the grains and roughages requires 3060000 litres of water. We need to take into account also 24000 litres of water that the cow drinks during the three years. and we do not have to forget the 7000 litres for servicing the farmhouse and for slaughtering processes. Therefore, in total, we need 3091000 litres of water for producing 200 kilos of boneless beef. This means that to produce 1 kilogram of boneless beef, we need

*Info source: Water Footprint Network, Virtual Water by Tony Allan
In addition, that kilo contains cholesterol and saturated fats. On the other hand, Redefine Meat products aspire to offer customers the same experience as eating steak, including its benefits, but with no cholesterol and a 95% smaller environmental impact than animal meat, while also being cost-effective.
Redefine Meat, looking for a more sustainable diet
Yes, the 3D printed steaks have arrived!
“Our goal is not to develop a new food, but to introduce a new food technology that becomes a platform to obtain fast quality meat substitutes. We are giving ourselves the time to refine and improve technology so that our customers and consumers can maximize their long-term potential.” Said Redefine Meat Co-Founder and CEO Eshchar Ben-Shitrit during an interview for 3DNatives last june.
The Redifine Meat solution will combine a patented 3D digital printing platform, a 3D meat modeling system and herbal food formulations. In other words, everything is needed to create a “Beef” made of plants that should have the same taste, appearance and texture as meat. This new category of meat would also be profitable and scalable, two hard-to-reach points in the past.

The company explains that it guarantees that meat distributors and retailers can design the characteristics of the meat. It means according to seasonality, changing demand and consumer preferences. All through a reproducible product.
Redefine Meat has already worked with chefs and butchers in the past to create a tempting alternative. Surprisingly, the results are almost indistinguishable from “real meat.”
«We have already successfully printed excellent products for many gastronomic events. Over the next 12 months, we will take the technology to the next level and hope to have a great impact on the meat market and the future of our planet». Eshchar Ben-Shitrit says.
What is your opinion on the Redefine Meat and its 3D meat printer?
Let us know in the comment’s section below 🙂
Also read: A machine that 3D prints Sushi.